We saw a gap.
So we built the bridge.

Solid# started as a payment processing company. We built merchant onboarding, transaction processing, POS systems — the full stack. And every single merchant we talked to said the same thing:

“Payments aren’t the problem. Everything else is.”

They were drowning. Not in one thing — in everything. A plumber spending Sunday nights writing follow-up emails instead of being with his family. An HVAC company losing $40,000 a year in leads that fell through the cracks because nobody followed up. A bakery owner answering the same phone call 30 times a day — “What time do you close?”

The tools existed. CRMs, scheduling apps, email marketing platforms, chatbots, invoicing software. But they didn’t talk to each other. And they all required the one thing small business owners don’t have: time to sit at a computer.

By 2024, AI had become incredible at understanding language, generating content, and answering questions. But there was a gap nobody was filling:

AI could think. AI could recommend. But AI couldn’t do. Not safely, not reliably, and not in a way that understood plumbing is different from baking is different from HVAC.

So we asked one question:

What if AI didn’t just advise — but executed?

Not a chatbot that suggests. A workforce that acts. AI that sends the follow-up, books the appointment, processes the invoice, writes the campaign, and answers the phone — then reports back to you in the morning.

That question took two years to answer properly. Not because AI is hard — because making AI safe, reliable, and useful for 52 different industries is hard.

A chatbot can hallucinate and nobody gets hurt. But when AI is booking real appointments, sending real invoices, and talking to real customers on the phone — it has to be right. Every time.

3.7 million lines of code. Not because we over-engineered it — because making AI actually run a business requires payment processing, CRM, scheduling, voice, SMS, email, marketing, inventory, analytics, and a security layer that keeps every company’s data completely isolated from every other company’s data.

That’s not a feature list. That’s infrastructure.

We believe the future of business software isn’t more dashboards, more logins, or more tools to learn. It’s AI that works for you — quietly, reliably, around the clock.

The small business owner of tomorrow won’t manage software. They’ll manage a workforce — some human, some AI — and the line between them will blur until it doesn’t matter. What matters is the work gets done, the customers are happy, and the owner has time for the things that actually matter.

That’s what we’re building toward. And we’re not waiting for the future to get here.